Do you remember where you were when Elvis died?

August 11th, 2010
Family Day at the Italian Grotto Club, Dearborn, MI 2008

Family Day at the Italian Grotto Club, Dearborn, MI 2008

Next week will be 32 years since Elvis’s death. It shook the nation and, in particular, the girls from the marketing research office where I was working at the time. I was not an Elvis fan but remember the day he died.

My “job” was as a summer intern coding questionnaires in the Consumer Research division at AC Nielsen. This work was a nightmare for a right-brainer who felt was compelled to add a personal own spin to what was meant to be a straightforward procedure. Although having AC Nielsen on my resume landed me my first real job (at Colgate Palmolive), coding questionnaires was really the worst. One hot steamy morning my boss Barb called me in her office. I use to dread being these calls never knowing whether our meeting would involve a complement or a reprimand.

Back then it was okay to smoke at work. Barb worked in a glass office – the walls were stained with nicotine and so were her fingernails. Barb smoked like a chimney. I remember that my eyes always watered from her still smoldering butts piled in the ashtray. On the morning that Elvis died, Barb called to let me know that because many of the girls were out, grief-stricken, I had to pick up some extra responsibilities. It was a tragic day for our nation and for my “all girl” office. All I recall was that the day was hectic and Barb breaking up water cooler conversations of teary-eyed coders lamenting over Elvis’ tragic death. I really tried to understand what they all felt and I didn’t.

A couple of years ago, I attended an Elvis Impersonator event commemorating 30 years since his death. The event was held in Dearborn and there was a small group of devoted attendees. I took photos in my own way trying to share the enthusiasm of these fans; they really were commemorating one of the greatest even after 30 years.

Event planning using quality photographic images custom to your organization’s event is an effective marketing strategy to capture and convey your organization’s beliefs, values and goals. What is the impression you want to deliver to your readers? Do you have images of people and events to show in your marketing efforts?  To learn more on enhancing marketing effectiveness contact janice@milhemimages.com. To see more images like the one below visit www.milhemphoto.com

IMG 03031 290x193 Do you remember where you were when Elvis died?

Take Charge of Your Visual Content

July 24th, 2010

In the last blog, we discussed why visual content is key to your brand credibility. Visual content should illustrate what your written connect cannot. What impact do photos really have on how a business is perceived? Well, a lot. Visual content is the first thing people see but many organizations take the quick and easiest path by supplementing written words with the cliché stock image. We have all seen these ubiquitous images of cheery, diverse office mates sharing a “way to go” moment while sporting crisp new power suits. Most organizations don’t look like the people you see in these photos. Who are they fooling?

Documentary photography has been used for storytelling for more than a century and adds authenticity and reality to your brand. Here are several ways businesses have used custom photography to showcase their organization’s greatest assets.

# 1 Visuals tell a lot about your relationships with people.

• Images of your staff (don’t forget they are your internal customers) convey appreciation and recognition and ensure loyalty.
• Featuring photos of your employees in your marketing messages, gives outsiders a preview of the unique and authentic culture within your organization.
• Highlighting employees who solved a particular client need or problem shows that your company is successful.
• Highlighting teams of employees or groups involved in product improvements or engaged in an event again makes your company standout. Show that your employees like their job.
• Show employees being rewarded for going above and beyond to help customers.
• Highlight your management team – Add special notes about outside interests, backgrounds or special skills that make these individuals unique.
• Challenge pre-conceived ideas – lawyers, as one example, are sometimes seen as aloof and stodgy. Photograph your partners or associates doing something other than sitting in an office.

Conclusion

Business relationships are built on personal relationships and trust. Your ability to build on these two factors can be greatly enhanced with visual stories. For more information on how to create a visual story about your business, schedule a photo session with staff members or at an upcoming event, call or email Milhem Images for a free consultation.

#51 Ride the Bus: Things To Do Before I Die

June 4th, 2010

Riding public transportation in my own neighborhood is on my top 1000 things to do list before I die (BID) list. Last night, I was able to fulfill #51 on my BID list.

The Ann Arbor Transportation Authority has a great marketing campaign which shows all the local movers and shakers endorsing the AATA by riding the bus to work. Given my experience, I don’t know how they do it. Due to my car being in the shop, my neighbor graciously drove me to Ypsilanti for a meeting. I needed a ride back and, although she offered, I did not want to call her and, at the last minute, I shied away from asking a total stranger at the arts meeting for a ride home. Thus, I found myself at the main bus terminal in downtown Ypsilanti. With me at the same time were a host of characters I have seen around town during various photo excursions. Several were very helpful and told me what bus to take. One woman needed money and said that hustling in downtown Ann Arbor was far more lucrative than in Ypsilanti. While waiting, a young couple from EMU approached a young woman next to me and began asking her questions including what it felt like to be a Christian, how do you see your life in 10 years and what do you think Jesus looked like. I don’t think she knew these people; but enthusiastically she began to answer their questions. I take it she was a devoted Christian. Before the conversation ended, the #4 bus, thankfully, arrived before the couple had a chance to interrogate me.

When I got on the bus, I sat as close to the driver as possible. I looked at the crowd on the bus, studied the map, each stop and drop off point. A woman with her boyfriend sat in the very back of the bus. I was able to learn something about her as I could hear her cell phone call (discussing her non-food related plans for her food stamp allocations) very clearly. Her voice projection was simply astonishing. She was like a human Bose speaker with a raspy crackle in her voice that one only accomplishes when they’ve had a lifelong addiction to nicotine.

Soon, the bus stopped and a number of people got on and off – the bus population changed drastically. One of the people who got on was a short nervous man who had on a runner’s 5K tee shirt on. I decided he was a former ad agency guy who went off the deep end, had a nervous breakdown and was on a very long leave of absence. The little character running on his shirt looked like him – I thought he might organized the run or have designed it. The back of the shirt said Doner. I decided not to engage him in conversation; in retrospect that was a good decision.

At the next stop some new people got on the bus. Mr. Doner began to swear at them because he apparently felt that they had forged ahead without allowing others to get off the bus first. One of the new riders was a man who sat directly across from me and Mr. Doner. The new passenger immediately told Mr. Doner to F*** off. The conversation deteriorated as Mr. Doner responded by telling the new guy to double F*** Off which, in turn, sparked a fun shouting match until both men, for some unknown reason (perhaps a signal from above) stopped yelling and simply stared out of their respective windows. This reminded me of an Animal Planet show I saw once where there was a fight between two bucks with a similar end result. The bucks, however, were not riding a bus.

Finally, the bus arrived downtown Ann Arbor, I got off and had a pleasant walk home. I crossed something off of my list last night and may continue riding the bus. Then again, perhaps not.