Creatures of Habit

December 5th, 2011

I always find it amazing when you go to a fabulous international city like South Beach in Miami and see a long line of tourists waiting for their  Starbucks morning blend.  A skinny tall with your name on it makes you feel right at home.  There are no surprises and – what a sense of comfort it gives you when all is new and foreign around you.  You can count on just one person to call out your name.

Coffee for me like others, is a ritual. There is something familiar and comforting about establishing a ritual on a trip,  like visiting the same cafe every morning.

I seek out brew spots like many seek out restaurant when visiting a new place. What’s the inside scoop. Who has the best coffee. When you don’t have that information handy, look for other things. Design and decor are good clues to what you may experience inside. Are there many locals inside that know each other?

While walking to meet some friends at the News Cafe on Ocean Drive I stumbled upon a small cafe called Pinocchio on 8th between Ocean and Collins. Its decor – well, is all Pinocchio.  I was told that many locals who go to the News Cafe for breakfast always stop at Pinocchio first. The owner I believe is Brazilian and so are many of the customers who frequent daily. It’s a very friendly spot with croissants and other morning sweets that can only be found in a French patisserie. I became a creature of habit and ordered my Cafe Pinocchio (espresso, chocolate and steamed milk) short, no skinny.  It was comforting, familiar and incredibly good.

20111202  MG 0344 290x193 Creatures of Habit

Pinocchio Cafe

Do you remember where you were when Elvis died?

August 11th, 2010
4882926180 58200fd6aa Do you remember where you were when Elvis died?

Family Day at the Italian Grotto Club, Dearborn, MI 2008

Next week will be 32 years since Elvis’s death. It shook the nation and, in particular, the girls from the marketing research office where I was working at the time. I was not an Elvis fan but remember the day he died.

My “job” was as a summer intern coding questionnaires in the Consumer Research division at AC Nielsen. This work was a nightmare for a right-brainer who felt was compelled to add a personal own spin to what was meant to be a straightforward procedure. Although having AC Nielsen on my resume landed me my first real job (at Colgate Palmolive), coding questionnaires was really the worst. One hot steamy morning my boss Barb called me in her office. I use to dread being these calls never knowing whether our meeting would involve a complement or a reprimand.

Back then it was okay to smoke at work. Barb worked in a glass office – the walls were stained with nicotine and so were her fingernails. Barb smoked like a chimney. I remember that my eyes always watered from her still smoldering butts piled in the ashtray. On the morning that Elvis died, Barb called to let me know that because many of the girls were out, grief-stricken, I had to pick up some extra responsibilities. It was a tragic day for our nation and for my “all girl” office. All I recall was that the day was hectic and Barb breaking up water cooler conversations of teary-eyed coders lamenting over Elvis’ tragic death. I really tried to understand what they all felt and I didn’t.

A couple of years ago, I attended an Elvis Impersonator event commemorating 30 years since his death. The event was held in Dearborn and there was a small group of devoted attendees. I took photos in my own way trying to share the enthusiasm of these fans; they really were commemorating one of the greatest even after 30 years.

Event planning using quality photographic images custom to your organization’s event is an effective marketing strategy to capture and convey your organization’s beliefs, values and goals. What is the impression you want to deliver to your readers? Do you have images of people and events to show in your marketing efforts?  To learn more on enhancing marketing effectiveness contact janice@milhemimages.com. To see more images like the one below visit www.milhemphoto.com

IMG 03031 290x193 Do you remember where you were when Elvis died?

Take Charge of Your Visual Content

July 24th, 2010

In the last blog, we discussed why visual content is key to your brand credibility. Visual content should illustrate what your written connect cannot. What impact do photos really have on how a business is perceived? Well, a lot. Visual content is the first thing people see but many organizations take the quick and easiest path by supplementing written words with the cliché stock image. We have all seen these ubiquitous images of cheery, diverse office mates sharing a “way to go” moment while sporting crisp new power suits. Most organizations don’t look like the people you see in these photos. Who are they fooling?

Documentary photography has been used for storytelling for more than a century and adds authenticity and reality to your brand. Here are several ways businesses have used custom photography to showcase their organization’s greatest assets.

# 1 Visuals tell a lot about your relationships with people.

• Images of your staff (don’t forget they are your internal customers) convey appreciation and recognition and ensure loyalty.
• Featuring photos of your employees in your marketing messages, gives outsiders a preview of the unique and authentic culture within your organization.
• Highlighting employees who solved a particular client need or problem shows that your company is successful.
• Highlighting teams of employees or groups involved in product improvements or engaged in an event again makes your company standout. Show that your employees like their job.
• Show employees being rewarded for going above and beyond to help customers.
• Highlight your management team – Add special notes about outside interests, backgrounds or special skills that make these individuals unique.
• Challenge pre-conceived ideas – lawyers, as one example, are sometimes seen as aloof and stodgy. Photograph your partners or associates doing something other than sitting in an office.

Conclusion

Business relationships are built on personal relationships and trust. Your ability to build on these two factors can be greatly enhanced with visual stories. For more information on how to create a visual story about your business, schedule a photo session with staff members or at an upcoming event, call or email Milhem Images for a free consultation.

Visual Storytelling for Business

July 13th, 2010

Marketers spend a great amount of time and lots of money choosing the “key” words to brand businesses. Yet, when it comes to really communicating the message in an effective and compelling way, often something is missing. In my view, the missing piece is cohesive, attention grabbing visual content. A picture is truly worth 1000 words. Besides the company name or logo, visuals are the first thing viewers see when they visit your website or see your brochures. Organizations should put at least as much thought and effort into their visual presentation and design as they give to “key” words. Visuals pique customer interest. If the visuals fall short, communication suffers. .
Companies and organizations now, more than ever, need to distinguish themselves. If you are not “grabbing” the customer, donor or volunteer at their first look, you have probably lost them. People buy from or give to people they like and trust. So what do we recommend?
Establish your “Brand Personality” – give up on stock images. Use your employees, your product, or any asset you have to create a compelling, interesting and authentic story. Do you participate in the community? Do you encourage creativity amongst your employees? Do you sell a unique product? Capturing achievements, success stories, projects and processes with visual images is crucial to success. Putting your best face forward, literally, is key.
. . For more ideas on how you can connect with the right audience through visual storytelling, call or email Milhem Images for a free consultation.

Ivery – My Visit the Butcher (a random exception to the BID list)

June 14th, 2010

Wherever I travel, I try to capture life in urban cities focusing on distinct neighborhoods, building and factories, graffiti and people. Typically, I purposely seek out these subjects but sometimes a series or theme just grows, time after time, and place after place. In this case, after looking through volumes of images, I made the somewhat startling discovery that I had an extensive collection of photos of butcher shops, butchers and different meatpacking facilities.

I’m not sure why butchers interest me but perhaps it is because there are so few real butcher shops these days and butchers often share a unique bond with their customers where other professions fall short. The act of butchering, sales and even cuts of meat have not changed, it seems for centuries, or at least since I’ve been a kid. Maybe I feel sentimental about the neighborhood butcher who regularly and with evident pleasure obeyed the flirtatious requests from my mother to carve off the finest and most lean part of each loin. Or maybe it was just a class trip to the Jewell supermarket where we toured the freezing back room hung with bloody carcasses.

One Saturday morning, my partner and I, along with her trusty and enthusiastic toy poodle, Thumper, headed for Eastern Market. As usual it was packed with shoppers. There was a dark sky brewing like just before the tornado in the Wizard of Oz but I knew we weren’t really in Kansas. Within minutes a vast torrent began causing all of us who were dancing or eating ribs from the barbecue or both to run for cover in the nearest bar, poodle and all. We watched the rain and had a drink with 20 new best friends (Thumper only had water) and then the rain stopped and we went our separate ways.

I realize that I have not written about any actual butchers so far but this does tie in. After the rain, big black clouds still hovered in the east making the red building, the “KAPS: Home of Quality Wholesale Food” pop like a firecracker. After taking a wide shot of the building I drew closer and saw a handsome elderly caramel colored face pop between the plastic dividers that hung above the entry to the butcher shop. His face was sun kissed from the brightness emerging in the western sky and beautifully serene. It was simply a shot that could not be missed.

Two Years Later –May 2010

In May of this year, I went back to the KAPS Wholesale with the butcher’s photo in hand as I wanted to give him a copy. I quickly learned that his name was Ivery and he had passed away the previous April. Everyone seemed to have loved him and I decided I would eat something in his honor. I placed my order for half a slab of ribs with an old curmudgeon of a man. Mostly though, I wanted learn more about Ivery and thought this could be my opportunity. While wrapping up my order, the curmudgeon, Ron, instantly morphed into a sweetheart of a guy and told me his story. I learned that Ron and Ivery had sung in the choir together at Wayne State but never knew each other until they worked at KAPS. I also saw that on the wall in the lobby of the KAPS building someone had placed a copy of a photo of Ivery along with a notice of this death with a funeral location. Just to the right of the notice was a group photo of the choir they both sang in with two red dots pasted in the crowd – one on Ivery and one on Ron. Good friend to the end. http://milhemphoto.photoshelter.com/gallery/Detroit-Eastern-Market/G0000MaQyYXRKi6A/

#51 Ride the Bus: Things To Do Before I Die

June 4th, 2010

Riding public transportation in my own neighborhood is on my top 1000 things to do list before I die (BID) list. Last night, I was able to fulfill #51 on my BID list.

The Ann Arbor Transportation Authority has a great marketing campaign which shows all the local movers and shakers endorsing the AATA by riding the bus to work. Given my experience, I don’t know how they do it. Due to my car being in the shop, my neighbor graciously drove me to Ypsilanti for a meeting. I needed a ride back and, although she offered, I did not want to call her and, at the last minute, I shied away from asking a total stranger at the arts meeting for a ride home. Thus, I found myself at the main bus terminal in downtown Ypsilanti. With me at the same time were a host of characters I have seen around town during various photo excursions. Several were very helpful and told me what bus to take. One woman needed money and said that hustling in downtown Ann Arbor was far more lucrative than in Ypsilanti. While waiting, a young couple from EMU approached a young woman next to me and began asking her questions including what it felt like to be a Christian, how do you see your life in 10 years and what do you think Jesus looked like. I don’t think she knew these people; but enthusiastically she began to answer their questions. I take it she was a devoted Christian. Before the conversation ended, the #4 bus, thankfully, arrived before the couple had a chance to interrogate me.

When I got on the bus, I sat as close to the driver as possible. I looked at the crowd on the bus, studied the map, each stop and drop off point. A woman with her boyfriend sat in the very back of the bus. I was able to learn something about her as I could hear her cell phone call (discussing her non-food related plans for her food stamp allocations) very clearly. Her voice projection was simply astonishing. She was like a human Bose speaker with a raspy crackle in her voice that one only accomplishes when they’ve had a lifelong addiction to nicotine.

Soon, the bus stopped and a number of people got on and off – the bus population changed drastically. One of the people who got on was a short nervous man who had on a runner’s 5K tee shirt on. I decided he was a former ad agency guy who went off the deep end, had a nervous breakdown and was on a very long leave of absence. The little character running on his shirt looked like him – I thought he might organized the run or have designed it. The back of the shirt said Doner. I decided not to engage him in conversation; in retrospect that was a good decision.

At the next stop some new people got on the bus. Mr. Doner began to swear at them because he apparently felt that they had forged ahead without allowing others to get off the bus first. One of the new riders was a man who sat directly across from me and Mr. Doner. The new passenger immediately told Mr. Doner to F*** off. The conversation deteriorated as Mr. Doner responded by telling the new guy to double F*** Off which, in turn, sparked a fun shouting match until both men, for some unknown reason (perhaps a signal from above) stopped yelling and simply stared out of their respective windows. This reminded me of an Animal Planet show I saw once where there was a fight between two bucks with a similar end result. The bucks, however, were not riding a bus.

Finally, the bus arrived downtown Ann Arbor, I got off and had a pleasant walk home. I crossed something off of my list last night and may continue riding the bus. Then again, perhaps not.